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Avery Dennison Launches Truly Recyclable Label Materials for PET Packaging

Published on 2021-06-24. Edited By : SpecialChem

TAGS:  Acrylic Adhesives     Sustainability / Natural Adhesives   

avery-dennison-CleanFlake Avery Dennison announces the latest iteration of its award-winning CleanFlake™ filmic label materials, which are now suitable for PET packaging in food, home and personal care and other segments in addition to beverages.

New Adhesive for Printability and Performance


With a new proprietary acrylic adhesive, SR3011N, CleanFlake™ materials look and perform like any other self-adhesive label material. An upgrade to a best-in-class topcoat provides outstanding printability, and CleanFlake™ materials are designed to deliver fast, flawless application on high-speed labeling machines. CleanFlake™ facestocks offer the same attractive, “no-label” look as comparable Avery Dennison materials.

Products in the CleanFlake™ portfolio comply with Petcore guidelines for trays and are certified by Institut Cyclos-HTP. Endorsement by the European PET Bottle Platform (EPBP) is pending.

More than ever, CleanFlake™ helps brands keep the promise of PET,” said Avery Dennison product manager Mariya Nedelcheva. “Companies that use PET packaging no longer have to choose between true recyclability and outstanding performance when it comes to their labels. We are closing the gap between CleanFlake™ materials and conventional, general purpose label materials. For companies that care about recyclability, the question now is not why they would use CleanFlake™, but why they wouldn’t.”

Fully Recyclable Labels for PET Packaging


CleanFlake™ technology solves a critical problem in PET plastic recycling by helping to ensure that a label’s adhesive stays with the label and not on the package, so that all label material fully detaches during the recycling process. The resulting washed PET flakes can then be recycled into new PET packaging. Flakes that are otherwise contaminated by conventional label materials must be downcycled or sent to landfills or incinerators.

We are proud to offer a solution that helps keep PET plastic containers out of the waste stream and helps to increase the global supply of rPET,” said Avery Dennison’s Mariya Nedelcheva. “Our CleanFlake™ portfolio is one more way we’re helping to build a circular economy in Europe and around the world.”


Source: Avery Dennison
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