TAGS: Sustainability / Natural Adhesives Acrylic Adhesives Hot-melt Adhesives Waterborne Adhesives
From September 11-14, 2023, Dow highlights its portfolio of acrylics, hot melt and silicone adhesives that are enabling label performance in a circular economy.
Recycling with Label Adhesives
Dow showcases its portfolio of high-performance water-borne label acrylic adhesives that perform under pressure, and demonstrate exceptional adhesive strength, UV resistance, temperature stability, and processing efficiency.
INVISU™ 7007 Wash-Off Label Adhesive, which is Dow’s second product launch at Labelexpo Europe, enables separation of polyolefin-based (PE, PP) filmic labels from PET bottles for enhanced PET recycling. Additional performance benefits of this acrylic technology include moisture resistance, easy converting and processing and has been acknowledged by the Association of Plastic Recyclers (APR) for its alignment with caustic wash recycling guidelines.
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The launch of INVISU™ 7007 Water-Borne Adhesive is directly aligned with the label industry’s push towards a circular economy. It addresses both converters’ demand for reliable and high-performing label solutions as well as recyclers’ needs for cleaner recycled materials. Innovations like this are a testament to the possibilities that can be enabled by material science.” said Izzat Midani, marketing manager adhesives at Dow Packaging & Specialty Plastics.
Dow & Avery Dennison Collaboration for HMAs
Additionally, Dow team members are available to discuss the Company’s collaboration with Avery Dennison, for hotmelt adhesives.
This co-developed technology designed for chilled food applications enables polyolefin filmic labels and polypropylene (PP) or polyethylene (PE) packaging to be mechanically recycled together in one stream, offering better recyclability than standard hotmelts without skimping on performance. It is based on AFFINITY™ GA Polymers from Dow and sold by Avery Dennison under the name CF3050 in the Europe, Middle East, North Africa region (EMENA) region.
View AFFINITY™ Grades from Dow
View All HMAs Grades from Dow
Source: Dow