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H.B. Fuller Launches HMAs and Data Analytics Platform Duo for Food Packaging

Published on 2019-09-16. Edited By : SpecialChem

TAGS:  Hot-melt Adhesives    

H.B. Fuller has marked 20 years of Advantra® food safe packaging adhesive performance with the launch of the ‘perfect combination” of future-thinking adhesive technologies in the EIMEA market – Europe, India, Middle East and Africa.

High-performance HMAs and Powerful Data Analytics Consultancy Service


HB-fuller-HMA-Tech-platform

New Advantra® SMART High-performance Hot-melt Adhesives


This innovative duo includes the combination of the new Advantra® SMART high-performance hot-melt range for food-safe compliance, with FullVision™, a unique and powerful data analytics consultancy service designed to connect packaging manufacturers with continuous performance and quality improvement.

Advantra® packaging hot melt adhesives offer the ultimate performance. These are the reliable products that ensure superior bonding, thermal stability, clean machining and low total cost of ownership. Even at extremely low temperatures, the packaging hot melt adhesive line offers the sealing advantage needed for businesses.

This forwarding-looking adhesive range results from an experienced, tailored product development approach based on our advanced R&D expertise, deep market knowledge and the insight we have in-house from working at the heart of food safety.

FullVision™ Data Analytics Consultancy Service Platform


FullVision™ is a services platform designed to work seamlessly with measurement equipment and is easy to introduce. It helps manufacturers to gain a better understanding of their packaging production line data. When combined with H.B. Fuller enhanced adhesive expertise, customers can convert and utilize this information into actionable intelligence to continuously boost production line efficiency, without compromising quality.

This technology service uses H.B. Fuller proprietary software to analyze data from which customers can draw meaningful, at-a-glance data reports. It all adds up to actionable insights that help manufacturers continuously improve their in-line and in-use performance and profitability by optimizing specifications, reducing waste, and achieving savings.

Highest Levels of Food-safety Compliance


To benefit from the competitive advantages of H.B. Fuller’s forward-looking adhesive technology for food packaging and case and carton sealing, connect with our experts and test the combination of Advantra® SMART and FullVision™.

Martin Riswick, H.B. Fuller’s EIMEA packaging solutions business director, refers to this innovative performance duo introduction as an industry game-changer that “came at the right time to celebrate our 20 years of leadership in the hot melt packaging adhesives market”. Specifically, on the new polymer technology behind Advantra® SMART adhesives, he says that “leverages an extraordinary potential to offer some of the highest levels of food-safety compliance to manufacturers and brand owners who want the confidence of food safety compliance today, and to be ready for future regulation”.


Source: H.B. Fuller
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