Sensory Marketing & Analysis for Cosmetic Formulations in 2022

Today’s consumers buy experiences rather than ‘just’ a product meeting a dedicated function. At the same time, the same consumers ask for proofs for anything you claim... But how can one ’measure’ well-being, feel-good, or any other emotions in a scientific way? Join this course and:

1. Get a thorough understanding of the new science (Neurocosmetics) that is redefining the personal care industry!


2. Stay abreast with latest ingredient advances: “sensactives” and “emo-actives”, combining bio-activity, sensoriality, & QoL (quality of life) benefits that are measurable & claimable.


3. Review new testing methods to substantiate sensorial claims (eye-tracking, speech analysis, brain mapping, body posture...)


4. Successfully translate complex scientific test results into clear & simplified language to support your claims.

• Cosmetic formulators, Ingredient suppliers, R&D managers wanting to learn new strategies to address skincare needs of today’s consumers.
• Marketers looking for a new approach to create innovative, attractive and easy-to-grasp claims and drive this shift in focus from pure function to a holistic experience.

Exclusive Preview

 

1. Shift in Cosmetic Claims to Overcome Consumers' Boredom of Old Claims:
   new message and new concepts to promote cosmetic benefits


2. Neurocosmetics and Emotions:
   Introduction to a new science for a new language
   Brain – skin – emotions: a two-way traffic of communication and influence


3. “Sensactives” and “Emo-actives” for Best Sensorial/Emotional Experience:
   New categories of ingredients combining bioactivity and sensoriality, all measurable and claimable


4. How to Scientifically Measure Claims (Well-being, Self-esteem, Happiness…):
   New testing protocols
   • Prosody (speech analysis)
   • Mydriasis (diameter of the eyes' pupilla)
   • Posture analysis
   • Ohmic duration response (lie-detector)
   • Eye-tracking...
   • Specialized questionnaires


5. Sensorial Claim Examples: How to create successful claims from test results?


6. Regulatory Aspects


7. Conclusion: Industry outlook


8. 30 mins Q&A - Ask your technical queries directly to the expert!

Have a query? Email us for any help!