Anti-Aging: Hair Care Formulation Strategies

The need for anti-aging hair care products is increasing, especially as the baby boomer population is getting older. While looking for hair restoration, formulators need to address dryness, shine, hair breakage... Join this course and learn how to:

1. Select the raw materials that perform the best in your anti-aging hair products & learn how to best use them in your formulation (loadings…)
2. Strengthen your skills to market your products with expert guidance on claims you can make or not
3. Get advice on your own technical challenges by interacting live with our expert Arun Nandagiri ( >35 years hair care development experience)

Formulators & Marketers of hair care products (shampoos, conditioners...)

The following sections will be covered during this session:

1. Aging hair symptoms & solutions: what are the specific needs of an aging hair?


2. Which ingredients to answer the needs: Your selection guide


3. How to best use these ingredients in formulation


4. What claims you can do with your anti-aging hair products