This editorial acknowledges several mega-trends occurring in society today and explores how they can affect the future of the pressure sensitive tape industry. Trends within this industry are investigated from both a downstream and upstream perspective. Are your products under attack from micro-organisms? Among the many demands placed on adhesives, resistance to biological threats can be delivered by solvent-based or petrochemically-derived products. However as today's market moves towards greater sustainability, the natural, water-dispersed materials used make biostability harder to achieve.