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Araldite® Set for DIY Launch in China

Published on 2005-05-18. Author : SpecialChem

Araldite®, the world-leading adhesive brand, is set to break into China's fast-growing household DIY market with a national launch of its highly successful range in May 2005.

Araldite®, which is manufactured by global chemical products company Huntsman, is the leading epoxy adhesive brand in Europe, the Americas and many parts of the world for DIY and construction. Araldite® structural adhesives are also the first choice for professional engineers in a wide range of industries.

As the original two-component epoxy adhesive, Araldite® is trusted by millions of people for easy, reliable bonding of anything from a broken teapot to heavy-duty home improvement. Araldite® can bond virtually anything to anything including glass, ceramics, leather, cardboard, wood, metal, chipboard, dry concrete, masonry, most hard plastics, metal and rubber.

Araldite® adhesives are long-lasting and solvent-free, enabling the creation of super-strength, water-resistant bonds that can be painted or sanded. Specially designed packs of Araldite® will be sold in China in all of its most popular formulations, including Super Strength, Rapid, Rapid Transparent, Rapid Steel, Super Glue Plus and Putty for general and specific bonding applications.

Araldite® products will be stocked by B&Q, China's leading DIY chain, plus a range of other leading retailers including Wal-Mart, Carrefour and Auchan. It will also sold by specialist hardware outlets. A dedicated team of DIY retail experts has been appointed to represent Araldite® in China's consumer market and a network of qualified distributors set up to supply the retailers.

Huntsman's decision to launch Araldite® in China follows extensive customer research to identify customer requirements and the needs of the market.

Samual Lau, Director Asia Pacific, at Huntsman Advanced Materials explained, "China's massive DIY market is maturing and customer research revealed strong demand for Araldite®. It is perceived as a famous global brand that offers better technical performance and reliability than DIY adhesives that have traditionally been available."

"In certain parts of China where it has been promoted, Araldite® has already established a good local reputation, which is a firm indicator that it will perform well on a national scale. We are therefore delighted to announce this major strategic commitment to step up support for Araldite® in China with a national launch. We look forward to working with our partners, distributors and retailers to help China's growing community of DIY enthusiasts enjoy the many benefits of epoxy bonding from a trusted brand, at an affordable price."

Huntsman Advanced Materials is a leading global manufacturer and marketer of advanced epoxy resins, adhesives, coating systems, electrical insulating materials, printed circuit board technology, tooling materials and structural composites. We service end use markets that include the aerospace, automotive, telecommunications, electrical and electronics, recreation, and appliance industries.

Huntsman Advanced Materials is a business division of Huntsman Corporation. Huntsman is a global manufacturer and marketer of commodity and differentiated chemicals. The world's most significant industries rely on Huntsman operating companies to develop basic products for a variety of markets and end-use applications. Originally known for pioneering innovations in packaging, and later, rapid and integrated growth in petrochemicals, Huntsman today has revenues of $11.5 billion, 11,300 employees and 62 operations in 22 countries.

Araldite® is a registered trademark of Huntsman LLC or an affiliate thereof in one or more, but not all, countries.

Statements in this release that are not historical are forward-looking statements. These statements are based on management's current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company's operations, markets, products, services, prices and other factors as discussed in the Huntsman companies' filings with the Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. Accordingly, there can be no assurance that the company's expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by securities and other applicable laws.

Source: Huntsman Advanced Materials


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