Industry News

ASC Announces Record Attendance at Fall Convention & Expo

Published on 2013-11-06. Author : SpecialChem

Bethesda, MD -- The Adhesive and Sealant Council (ASC) announces that a record 579 attendees participated in its Fall Convention and EXPO held October 21-23 in Minneapolis, MN. The event featured 45 business sessions, a 70 company EXPO, and several networking oriented opportunities including two receptions, a speed networking lunch, and a membership lunch. In addition, all five ASC standing committee met to move programs forward for 2014.

"ASC brings the industry together for three things: education, innovation and networking, and the ASC Fall Meeting and Convention was an exceptional example of the industry coming together for these strong value drivers," reports Matthew E. Croson, President of ASC. "Our educational platform has expanded to include new tracks dedicated to advanced technology, our EXPO has grown by 33% in the past three years delivering more innovation, and we added several networking events to add value. We feel that the combination of these value drivers create a strong opportunity for the industry to connect during the ASC Meeting, and is what drove the record attendance."

In addition to the Convention and EXPO, the Council hosted its Hot Melt Short Course, which reached 103 attendees, including 86 paid participants, with an additional 17 industry experts participating as speakers.

"ASC's short course has only reached 100 one other time, the first Waterborne Short Course," noted Croson. "The subject matter is trending globally with hot melt technology being considered for a wide range of solutions within a variety of market segments including electronics and non-wovens. We were pleased to introduce the basics of the technology to new chemists in our industry who were the primary attendees of the Short Course."


This year's Fall EXPO included 70 exhibiting companies, a record number for the Fall EXPO. Since 2011, the overall ASC EXPO program, including the Spring and Fall EXPOs, has grown by 33% to include 141 companies taking 154 spaces.

The Council's Board of Directors focused resources on growing the EXPO as a way to accelerate innovation across the industry. "Raw materials suppliers and equipment companies are critical to the success of the formulators that attend ASC's Convention and EXPO looking for new strategies to meet customer demands," adds Croson. "Having more companies on hand to demonstrate their technologies makes the job of the chemists asked to develop new products that much easier, and we appreciate the willingness of the supply chain to partner with ASC on the unique EXPO we provide." This year's Fall EXPO was expanded by 30 minutes to offer more time for attendees and exhibitors to connect. The EXPO is a fast-paced 3.5 hour event that draws all of the attendees and supply chain together for a focused conversation about innovation.

"ASC delivers a unique product with its EXPO - one that is not seen at any other association which tend to 'go big' when it comes to its exposition," notes Croson. "ASC's strategy is completely different - we want a very focused event that is big enough to deliver the right solutions, but small enough to manage the required conversations between suppliers and manufacturers."


In addition to the expansion of the EXPO timing, ASC offered two new, value added events for participants during the Convention: the inaugural Speed Networking Lunch and a new Membership Lunch. The Speed Networking lunch was sold out with 56 participants, where suppliers sat next to manufacturers, and were able to meet each other over lunch. During the course of the hour long lunch, manufacturers changed sits twice, following each course, allowing attendees to secure six new contacts within a short timeframe.

"The speed networking event was a hit for its simplicity and fun nature," added Croson. "When you have nearly 600 people attending an event, it can lead to anonymity and makes it hard to meet people. The lunch was a great opportunity for some of the suppliers to meet manufacturers outside of the EXPO and its sales-oriented focus, and everyone approached the event with the right mental framework – to simply meet others and start a dialogue."

The Council also added a Membership Lunch where Chairman Rusty Thompson, President of Evans Adhesive Corporation and Matt Croson outlined new initiatives, updated the attendees on the Council's Long Range Plan effort and its reported the Council's finances. The Membership Lunch was also an opportunity to recognize ASC's Past Chairs who are now part of the ASC Chairman's Circle. The following leaders attended the event and were presented with a unique "ASC Past Chair" pin that clearly identifies their role within the Council's history:

Robert Johnson, Choice Adhesives, Chair 1997-1998

Les Burch, Sashco, Chair 1999-2000

Dave Jackson, Apollo Systems, 2001-2002

 Larry Owen, Franklin International, 2003-2004

Dave Burger, Edge Adhesives, 2007-2008

Jim Owens, HB Fuller, 2009-2010

Glenn Frommer, ADCO Products, 2011-2012

"These leaders were recognized for their passion for the industry - which is their unifying character trait as they each had different talents, skills and abilities when it came to managing the association," adds Croson. "They also had to manage the Council through ups and downs, recessions and 9/11, as well as changes in leadership through the years, and it's important that we take the time to recognize their past leadership, in order to make sure the entire industry understands that the ASC is a member driven organization, dedicated to fulfilling the needs of its members, and that these individuals truly gave of their time and talents to grow ASC to what it is today."

 2014-2015 SCHEDULE SET

The ASC manages its premier events, the Spring and Fall Convention and EXPO, by contracting with locations two years ahead of the meetings. This is required due to the large number of attendees and space used for the Short Course, Convention and EXPO. The Short Courses are on a rotating schedule, and are held in conjunction with the larger meetings as a value add. City locations are selected taking into account location relative to member companies, air travel ease, and capacity of hotel to handle the Council's meeting footprint.

About Adhesive and Sealant Council

The Adhesive and Sealant Council (ASC) is a North American trade association dedicated to representing the adhesive and sealant industry. The Council is comprised of 129 adhesive and sealant manufacturers, raw material and equipment suppliers, distributors and industry consultants, representing more than 75% of the U.S. industry with operations around the world. Offering education, legislative advocacy, professional networking and business growth solutions for its members, the ASC is the center of knowledge and catalyst for industry growth on a global basis for manufacturers, suppliers and end-users.

Source: Adhesive and Sealant Council

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