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Ashland Innovates New Cellulosic Thickener

Published on 2010-10-19. Author : SpecialChem

WILMINGTON, Delaware -- A new cellulosic thickener from Ashland Aqualon Functional Ingredients, a commercial unit of Ashland Inc., enables formulators of waterborne decorative paints to deliver a variety of end-use attributes - from high thickening efficiency and superior application properties to biostability.

Ashland's Natrosol™ HE 3KB modified hydroxyethylcellulose (HEC) thickener provides a combination of aqueous phase and associative thickening and is highly efficient and effective across the entire range of popular latex binder systems. Natrosol HE 3KB hydroxyethylcellulose thickener is specifically engineered to provide outstanding in-can feel, brushability, and flow and leveling, while protecting the cellulose backbone from enzyme attack.

"This is an important extension to our portfolio of Natrosol cellulosic thickeners," said Hilbert Esselbrugge, global new-product leader, Coatings Additives. "With Natrosol HE 3KB, formulators get a high-efficiency thickener that significantly improves in-can feel, applied hiding and spatter resistance, as well as other desired application properties. Test results show that even after water dilution, paints thickened with Natrosol HE 3KB HEC maintain desired rheological and application properties, delivering a beautiful finished appearance."

About Ashland Aqualon Functional Ingredients

Ashland will be showcasing Natrosol cellulosic thickeners and other leading technologies used in the formulation of paints and industrial coatings at the Eurocoat show in Genoa, Italy, Nov. 9 - 11.

Ashland Aqualon Functional Ingredients is a leading producer of hydrocolloids, primarily cellulose ethers, worldwide. It provides specialty additives and functional ingredients that manage the physical properties of aqueous and non-aqueous systems including rheology control, water retention, bonding strength, film formation, conditioning, deposition and stabilization. Many of its products - used in paint and coatings, construction, food, personal care, pharmaceuticals, oil and gas field production and specialty industries - are derived from renewable and natural raw materials.

About Ashland Inc.

Ashland Inc. provides specialty chemical products, services and solutions for many of the world's most essential industries. Serving customers in more than 100 countries, it operates through five commercial units: Ashland Aqualon Functional Ingredients, Ashland Hercules Water Technologies, Ashland Performance Materials, Ashland Consumer Markets (Valvoline) and Ashland Distribution.

Sources: Ashland


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