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Avery Dennison Unveils Conformable Films for Complex Label Designs

Published on 2016-09-13. Author : SpecialChem

Avery Dennison Unveils Conformable Films for Complex Label Designs
Avery Dennison Unveils Conformable Films
for Complex Label Designs
MENTOR, OHIO -- Avery Dennison Label and Packaging Materials (LPM) has introduced High Performance Primax® and FasClear®, fully conformable film innovations created specifically for challenging bottle shapes, irregular containers, tubes, or wherever a larger billboard is desired These new films help meet today’s most challenging converting, printing and application needs.

Engineered for larger or complex label designs, High Performance Primax and FasClear give users a durable, flexible facestock and a lower total applied cost across the value chain.

According to Kevin Rinehart, Films marketing director, the new films reflect in-depth customer feedback.”High Performance Primax and FasClear not only build on the reliability of our legacy Primax and FasClear products, it incorporates years of customer feedback to provide the greatest possible functionality and versatility for manufacturers, converters and brand owners alike,” said Rinehart.

Widest Possible Operating Window


  • New High Performance Primax and FasClear are machine direction oriented films, providing a balance of rigidity and conformability that deliver the widest possible operating window for less waste, less packaging line disruption, faster run speeds and faster time to market.
  • Plus, when combined with Avery Dennison’s ClearCut™ adhesive technology, the resulting construction offers exceptional clarity and reduced downtime, eliminating the problem of adhesive build-up on press and dispensing equipment.

Fims to Feature Shelf Appeal Zone at Label Expo


  • Well suited to applications in Home and Personal Care, Beer and Beverage, Food, Industrial, Lawn and Garden, Wine & Spirits and Durable Goods markets, new High Performance Primax and FasClear also provide:
  • Improved aesthetics and durability
  • Better ink adhesion, enabling the use of high intensity inks and high definition printing
  • Improved productivity
  • Material reduction
  • Greater sustainability

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015.

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Source: Avery Dennison
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