Avery Dennison launches rDT, an uncoated direct thermal paper labels to contain recycled post-consumer waste. Direct thermal (DT) paper is a popular due to its ease of use, high-print speed, high-image resolution, and wide range of compatible printers.
Meeting Demands for Sustainable Labels
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We’ve seen a sharp rise in demand for sustainable direct thermal solutions, especially in the logistics and eCommerce space. That such a widely used material didn’t have a recycled option available showed a big gap in the market, and we’re excited to introduce rDT to meet the clear demand for sustainable labels as well as push the labeling industry towards more regenerative practices,”said Vincenzo Palumbo, product manager direct thermal paper at Avery Dennison.
rDT’s performance is on par with standard DT paper, including visual appearance, conversion, printability, and barcode readability.
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The demand for sustainable materials will only grow from here, and we plan to expand the rRange portfolio to maximize the recycled content percentages of our available materials,” added Palumbo.
Source: Avery Dennison