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Avery Dennison Resolute to Eliminate Label Waste, Compels Zero Waste to Landfills

Published on 2018-07-19. Author : SpecialChem

Avery Dennison Corporation and L’Oréal Australia, and Australia’s leading waste management company, Wasteflex, are collaborating on a recycling program to deliver zero waste to landfills.

Liner Recycling Program

LAbel Watses by avery dennison and loreal recycling
Avery Dennison and L’oréal collaborate to eliminate label waste

Avery Dennison’s liner recycling program supports the company’s sustainability goal to help customers reduce waste from its products. This liner recycling program will help brands divert glassine paper liner (waste from label application process) from landfills into recycled products. Through this program, L’Oréal Australia will divert over six tons of glassine paper liner in Australia into recycled paper for use in the recycled paper industry.

As a materials science innovator committed to making a meaningful difference, we see sustainability as both a responsibility and an opportunity to lead. With our liner recycling program, brands now have a solution that will enable them to reduce the environmental impact from discarded label liner waste,” said Anil K. Sharma, vice president and general manager, Label and Graphic Materials, South Asia Pacific and Sub-Saharan Africa, Avery Dennison. “We are delighted to partner with L’Oréal Australia and Wasteflex on this sustainability journey.”

Zero Waste to Landfill


“The savings from this program have been significant, but the biggest benefit for L’Oréal Australia is being able to meet our zero waste to landfill through the services and expertise of Wasteflex and Avery Dennison,” said David O’Leary, national logistics manager, L’Oréal Australia.

Improving Sustainability


“Wasteflex is proud to be part of the Avery Dennison liner recycling program", said Matt Tamplin, chief executive officer, Wasteflex. “Through this program, we can offer the industry an exciting new solution that is easy to implement and will improve sustainability and commercial outcomes for business.”

As the pioneer of the pressure-sensitive label industry, Avery Dennison has always focused on helping customers and brand owners achieve their goals by delivering label materials that can elevate brands, improve productivity and help products become more sustainable," said Marcel Cote, strategic marketing director, Avery Dennison. "With the launch of our Avery Dennison Liner Recycling Service, we can offer a sustainable solution to divert glassine paper liner from landfills and into recycled paper products.”


Source: Avery Dennison
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