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BASF Introduces Breakthrough Acronal® A 240 Water-based, Acrylic PSA

Published on 2004-09-24. Author : SpecialChem

CHARLOTTE, N.C. -- BASF launched its Acronal A 240 high-performance, water-based acrylic pressure sensitive adhesive (PSA) at the recent Labelexpo Americas 2004 held in Rosemont, Ill.

"Acronal A 240 provides excellent performance, economics and environmental benefits," said Jim Tanger, Business Manager for BASF’s adhesives business in North America. "With its breakthrough technology, Acronal A 240 provides customers with an attractive alternative to solvent-borne acrylic PSAs."

Designed specifically for coating PVC and polyester films used for graphics, such as decorative signage, and for coating wide-format digitally printed image films, Acronal A 240's compatibility with plasticizers allows excellent performance on PVC substrates.

Performance strengths of Acronal A 240 include chemical and environmental resistance, high clarity, excellent shear and peel build, cross-linkability, and moderate tack for easy repositioning.

Typical graphic and wide-format digital imaging applications that can benefit from the Acronal A 240 technology include transportation markings, buswraps, floor and window graphics, trade show displays, computer-aided-signage (CAS), and uses where exposure to exterior and chemical environments are likely to occur.

BASF is a world leader in pressure sensitive adhesive technology. It has a strong position in the European market, and is growing its presence rapidly in North America. The company offers a range of polymer technologies, including acrylic and styrene-butadiene latex emulsions, and UV-curable acrylic hot melts. It also offers a complete line of coater-ready adhesives for PSA label and specialty applications.

On-going polymer research and development, extensive analytical capabilities, polymer and coater-ready product line expansions, continuous investments in polymer and coater-ready manufacturing facilities, and strong technical support built on a foundation of industry knowledge, demonstrate a strong commitment to helping customers to succeed.

BASF - The Chemical Company. We don’t make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. We employ about 11,000 people in North America and had sales of approximately $9 billion in 2003.

BASF is the world's leading chemical company. Our goal is to grow profitably and further increase the value of our company. We help our customers to be more successful through intelligent system solutions and high-quality products. BASF's portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. Through new technologies we can tap into additional market opportunities. We conduct our business in accordance with the principles of sustainable development. In 2003, BASF had sales of approximately $42 billion and over 87,000 employees worldwide.

Source: BASF

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