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Celanese Expands VAE Emulsion Business with New Acquisition

Published on 2020-02-04. Edited By : SpecialChem

Celanese Acquires Nouryon Celanese Corporation and Nouryon has announced that they have signed an agreement for Celanese to acquire Nouryon’s redispersible polymer powders business offered under the Elotex® brand. Celanese will acquire all Nouryon’s global production facilities for redispersible polymer powders across Europe and Asia, all products under the Elotex portfolio, as well as all customer agreements, technology and commercial facilities globally.

Flexible & Downstream Growth Optionality


By acquiring Elotex, Celanese will have direct access to a relatively fast-growing applications and a customer base that is complementary to our emulsions business. The acquisition offers additional flexibility and downstream growth optionality through derivatization, both of which are vital to unlock value under our unique global acetyl chain business model,” said Todd Elliott, senior vice president, Acetyls.

With this acquisition, Celanese will extend its global leadership position in the vinyl acetate–ethylene copolymer (VAE) emulsions space and continue to support our customers in construction and building materials, where Celanese is already focusing significant product, solution and customer development efforts,” added Elliott.

It is very well positioned for growth and I strongly believe that it will prosper under the new ownership and continue to meet and exceed customer expectations in this market by providing industry leading products and solutions,” said Charlie Shaver, chairman and chief executive officer of Nouryon.

Applications of Redispersible Polymer Powders


Elotex is one of the world’s leading manufacturers of redispersible polymer powders for the following product applications:

  • Self-leveling flooring and wall texturing smoothing/painting.
  • Exterior thermal insulation composite systems (ETICS) which provide exterior walls with an insulated and waterproof surface, applied as a topcoat by trowel or spraying.
  • Cement tile adhesives and grouts for floor and wall tiles, mosaic and flat natural stone on dimensionally stable sub floors.
  • Gypsum plaster and joint fillers, polymer binding systems, and cement and time-based renders.

Celanese expects to integrate Elotex’s redispersible polymer powder product portfolio and production facilities into its global acetyl chain to further meet global product demand.

The acquisition is expected to be completed in the second quarter of 2020. Until closing, Celanese and Elotex will continue to operate as independent businesses.


Source: Celanese
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