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Dow Rebrands its Silicone-based Building Products

Published on 2017-10-09. Author : SpecialChem

Dow Performance Silicones has announced the rollout of a new product brand name—DOWSIL™—for its heritage Dow Corning high-performance silicone-based building products. The new DOWSIL™ product brand name represents the combined power of Dow and Dow Corning and emphasizes longstanding global expertise in silicone technologies across dozens of industries.


Dow Rebrands its Silicone-based Building Products

50+ Years of Proven Performance


Dow Corning revolutionized the way architects and fabricators design commercial façades, with 50+ years of proven performance in Silicone Structural Glazing (SSG) and Weatherproofing Sealants (WP). Customers can continue to rely on the same trusted silicone chemistries, features and product benefits for their designs under the new DOWSIL™ name.

Jean Paul Hautekeer, Global Strategic Market Director – High Performance Building, Dow Performance Silicones, said:

"As we transition to the DOWSIL™ brand name, which blends the collective experience of long-standing, respected organizations, our performance stands and our commitment remains. We value our customers’ business and look forward to ensuring a smooth brand transition for architect, fabricator and building developer partners who have relied on the design freedom of Dow Corning solutions for more than five decades."

Implementation by Next Year


Through a phased implementation over the next year, Dow Corning® branded silicone products for building and construction will move to the new DOWSIL™ name. Product descriptors that are part of the product names today will remain the same. Products will be sold by Dow moving forward.

Customers can also expect a simpler, more enjoyable online search and buying experience, driven by a new website that will replace the current dowcorning.com platform.

In the interim during the transition, a new integration information center is available to customers online. The center provides regular updates, integration activity materials, FAQs, as well as a tool to generate a chemical equivalency certificate for specific products.

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Source: Dow
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