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Emerald Appoints Criterion as Agent for K-FLEX® Products, Plasticizers for Adhesives, in Brazil

Published on 2011-12-16. Author : SpecialChem

CUYAHOGA FALLS, OH -- Emerald Kalama Chemical, a division of Emerald Performance Materials, LLC and a leading supplier of additives for food and beverage, flavor and fragrance, household and industrial applications, has entered into an agreement with CRITERION Representação, Participações e Consultoria Ltda. to support the significant growth of its K-FLEX® products in South America, with a focus on the Mercosur region. The K-FLEX product line is manufactured at the company's ISO-9001:2008 certified operations in Kalama, Washington (United States).

K-FLEX products are highly effective plasticizers in adhesives, PVC compounds, caulks, sealants, coatings and other latex polymer applications because of their ability to enhance film formation, adhesion, processing characteristics and improve the resistance of the end-product to oil, grease and water. K-Flex products are equally appealing as a more environmentally friendly alternative to phthalates and traditional coalescents because they are low VOC, readily biodegradable, non-SVHC, have certain FDA clearances and are REACH-pre-registered materials.

"Customers in South America are seeking more environmentally friendly, non-phthalate materials that deliver the performance they need, particularly in adhesives and vinyl applications," said Shamsi Gravel, K-FLEX product line manager. "Emerald Kalama Chemical has focused on building upon our solid infrastructure with recent investments in our technical capabilities and innovative product offerings. This strategy will enable us to meet a broader range of needs in different applications and regions, capitalizing on the anticipated growth opportunities for the K-FLEX platform. Emerald was looking for the right company to support customers with the service they need and to further develop Emerald's business in the region. In selecting Criterion, we found a partner that can provide both the industry knowledge and technical expertise needed. Criterion will also be instrumental in supporting productto- market logistics and providing the market with local inventory. We look forward to working in partnership with Criterion to support the market needs in the region."

Emerald Kalama Chemical also produces sodium and potassium benzoate, benzoic acid and intermediates, and specialty flavor and fragrance ingredients, which the company sells globally through its distribution partners. Emerald Kalama Chemical products are used in a range of applications from beverage preservatives to personal care and household products, as well as industrial applications.

About Emerald Performance Materials, LLC

Emerald Kalama Chemical is a division of Emerald Performance Materials, LLC. Emerald produces and markets technologically advanced specialty chemicals for a broad range of food and industrial applications. Its products play a variety of roles in the products that are consumed and used every day, enabling them to last longer, look, smell, taste or perform better. Emerald products are used in aerospace, food, beverages, cosmetics, toothpaste, household products, paint, tires, automobiles, sports gear and many other applications. Headquartered in Cuyahoga Falls, Ohio, Emerald has four business units, eight operations and approximately 700 employees.

About Emerald Kalama Chemical, LLC

Emerald Kalama Chemical is a division of Emerald Performance Materials. The division is a leading manufacturer of sodium and potassium benzoate; benzoic acid and related intermediates; flavor & fragrance ingredients; and plasticizers and coalescents. With manufacturing operations in Kalama, Washington, USA and Rotterdam, The Netherlands, Emerald Kalama Chemical markets its products globally for food and beverage, personal care, household, and industrial end-uses.

Source: Emerald


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