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Debut of New Brand Identity & Adhesive Technologies at K 2016: Kraton

Published on 2016-10-05. Author : SpecialChem

HOUSTON -- Kraton Corporation has introduced the company's new logo and brand identity. The new brand identity combines the rich heritages of legacy Kraton and legacy Arizona Chemical, and reflects its unified mission to deliver exceptional value to its customers through compelling, innovative, and sustainable solutions.

New Logo Reflects its Mission to Deliver Exceptional Value

Kraton New Logo
Kraton New Logo


Kraton’s Booth at K 2016

  • It will reveal New Brand Identity
  • It will feature technologies for specialty adhesives, sealants, oil gels, coatings, automotive soft skins, polymer modification, compounding solutions, Cariflex™ polyisoprene products, and medical applications.
  • It will present the unwavering commitment to delivering superior products and customized solutions to meet the unique needs of our customers.

The company’s expanding global footprint due to, among other actions, the startup of the new HSBC Mailiao Plant in Taiwan, its recent acquisition of Arizona Chemical, and the commitment to supply consistent, high quality products on time around the world, is the reason behind our new brand initiative. Its brand promise is:

"At Kraton, we deliver exceptional value to our customers through compelling, innovative and sustainable solutions. We create, develop and manufacture renewable chemicals and specialty polymers to meet our customers' performance and market needs. We contribute to a sustainable future by combining superior product performance and quality, with reliability of global supply. We live our core values every day, including taking ownership for doing what is safe, honest and ethical. At Kraton, we seek solutions that are sustainable, and believe innovation is endless."

Please visit Kraton’s booth at K 2016 Hall 5 Booth C22 and see how the new brand identity reflects Kraton as a world-class provider of specialty polymer and chemical solutions.

About Kraton Corporation

Kraton Corporation (NYSE "KRA") is a leading global producer of styrenic block copolymers, specialty polymers and high-value performance products derived from pine wood pulping co-products. Kraton's polymers are used in a wide range of applications, including adhesives, coatings, consumer and personal care products, sealants and lubricants, and medical, packaging, automotive, paving, roofing and footwear products. As the largest global provider in the pine chemicals industry, the company's pine-based specialty products are sold into adhesive, road and construction and tire markets, and it produces and sells a broad range of chemical intermediates into markets that include fuel additives, oilfield chemicals, coatings, metalworking fluids and lubricants, inks, flavors and fragrances and mining. Kraton offers its products to a diverse customer base in over 70 countries worldwide. Kraton, the Kraton logo and design are all trademarks of Kraton Corporation., or its subsidiaries or affiliates.

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Source: Kraton
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