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Oriflame, UPM Team-up to Reduce Pressure Sensitive Label Waste

Published on 2017-03-10. Author : SpecialChem

UPM RAFLATAC, Helsinki -- Oriflame Products Poland has joined UPM Raflatac's RafCycle® recycling program. RafCycle recycles and reuses pressure sensitive label waste to create new materials.

Oriflame Products Poland Partners with Raflatac's RafCycle® for Zero Manufacturing Waste
Oriflame Products Poland Partners with Raflatac's
RafCycle® for Zero Manufacturing Waste

Zero Manufacturing Waste


The partnership supports Oriflame's target to reduce its landfill waste to zero across all its manufacturing sites.

Senior Supply Chain Manager, Oriflame Products Poland, Anna Niedzwiecka said:

"As part of our overall strategy for the period up to 2020, we've implemented a "zero waste to landfill" program across all our factories. The method for waste disposal outlined in the RafCycle program fits in well with this strategy and will bring us closer to our goal."

RafCycle Program Partnership


Oriflame Products Poland is the first Oriflame factory to pursue this ambitious target. Opened in Warsaw in 1995, it occupies 15,000 square meters and is one of the company's largest sites.

Partnership in the RafCycle program delivers a range of quantifiable benefits. The Oriflame Products Poland factory has reduced its waste management costs by a significant 18%, for example. The company also earns the right to use the "RafCycle Partner" logo in its marketing - a big plus considering growing public awareness of sustainability.

Katarzyna Zych-Mlynarczyk, Sales Manager at UPM Raflatac Poland explained how the RafCycle program works:

"First of all, we analyse the customer's current waste management system, including how waste is collected and how often. The key is to find a solution that fits our customer's needs. This is the only way to achieve an optimal result."

5R Approach


Director of RafCycle Solutions at UPM Raflatac, Juha Virmavirta commented:

"UPM Raflatac is a frontrunner in solutions for managing the challenges of label waste. We look forward to developing new and existing partnerships with customers and end-users on the road to zero landfill waste. With the Oriflame partnership we're delighted to see RafCycle expanding into the cosmetics industry. Poland is a major market for UPM Raflatac, and this adds even more importance to our cooperation. Dialogue between Oriflame and UPM Raflatac has enhanced the sustainability of our business together. We hope to continue this dialogue to identify further opportunities."

Oriflame's Anna Niedzwiecka agreed:

"It's only natural that we would want to meet the environmental expectations of our customers. In addition to the 'zero waste to landfill' program, we've made the decision to purchase our energy exclusively from renewable sources. We've also launched a completely natural and organic line of cosmetics named EcoBeauty. “

It's important to note that Oriflame has set a target to eliminate waste transportation to landfill in all its factories. This is in line with the European Union waste management strategy's '5R' approach:

  • Remove
  • Reduce
  • Reuse
  • Recycle
  • Recover

About UPM Raflatac

UPM Raflatac is one of the world's leading producers of self-adhesive label materials. It supplies high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. It employs around 2,900 people and made sales of EUR 1.4 billion in 2015. UPM Raflatac is part of UPM - The Biofore Company.

About Oriflame Products Poland

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.2 billion. Respect for people and nature underlies Oriflame's operating principles and is reflected in its social and environmental policies. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange.

Oriflame Products Poland is one of the company's largest sites, located in Warsaw, Poland. It was opened in October 1995 and occupies a total of 15,000 square meters.

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Source: UPM
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