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Rohm and Haas Highlighting Innovations in Sustainability at Eurocoat 2008

Published on 2008-09-29. Author : SpecialChem

FRANKFURT, Germany -- Rohm and Haas will once again be participating in the forthcoming Eurocoat 2008 trade fair and congress to be held in Lyon from September 30-2 October. This annual European coatings show is a key industrial event, particularly for Southern European coatings providers, attracting over 20,000 international visitors. It provides an ideal opportunity for companies to showcase their innovations in the coatings industry.

At the Rohm and Haas stand - A23 - three exciting new innovations will be highlighted that demonstrate the company's commitment to sustainability. This theme is carried over to the official Congress, where Rohm and Haas experts will be presenting three papers on innovation in the theme of the congress - "Green Chemistry".

Highlighted at the Rohm and Haas booth will be:
  • Primal™ HG-1000, containing new Hydrotech™ technology.
  • This new, hybrid acrylic binder is suitable for use in low VOC gloss and semi-gloss applications, and has been developed in response to the EU 2010 VOC regulations. It builds on the strengths of pure acrylic systems, and offers a new dimension in open-time, making it an attractive option for professional and DIY audiences alike.

    Ropaque™ Dual, This is a new opaque polymer that delivers cost savings and performance advantages in both water and solvent-borne architectural paints. It permits the reformulation of alkyd based paints whilst maintaining the benefits and advantages of using opaque polymer.

  • Maincote™ 1100, containing new Avanse™ Technology
  • Maincote™ 1100 emulsion is a new member of the Avanse™ technology platform, delivering a high level of gloss, gloss retention, and corrosion protection while being uncommonly versatile in its ability to be formulated into primer, mid coat, topcoat, or Direct-To-Metal (DTM) paints, over a variety of bare metal and primed substrates.

  • Also highlighted at the booth will be:
  • Rocima™ 350 Biocides, Rocima™ 350 biocides complement water based architectural paints with a VOC-free formula to protect homes and buildings against unsightly fungi and algae growth.

Ilham Kadri, Marketing Director for Rohm and Haas' Paint and Coatings Materials division in Europe, says: "We have a passion for sustainability and the leadership to develop coatings that give the market exactly what it needs while still meeting environmental goals. We believe the innovations we are bringing to market this year will help us and our customers deliver on those goals".

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007.

About Rohm and Haas Paint and Coatings Materials

The company's Paint and Coatings materials business is the world's leading supplier of materials used by the global coatings industry; no competitor can offer this range of technology, along with the capability to provide customized products in all four regions. It includes acrylic emulsion binders and additives for decorative architectural paints used by do-it-yourself consumers and professional contractors. Industrial materials serve as the foundation for industrial coatings, caulks and sealants, home insulation and floor care products.

Source: Rohm and Haas Company

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