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SICO Strengthens Its Leading Position in Canada Through a Distribution Agreement With the Largest Home Improvement Retailer in Atlantic Canada

Published on 2005-04-07. Author : SpecialChem

Longueuil -- SICO INC. ("SICO" or the "Company"; ticker symbol SIC/TSX) is pleased to announce a major breakthrough further to the signing of a distribution agreement with Kent Building Supplies, the largest home improvement retailer in Atlantic Canada. Under this agreement, the Company will supply SICO branded paint and MULCO branded caulking compounds and adhesives to the 29 Kent Building Supplies outlets located in all four Atlantic Provinces, including 7 big-box stores. The distribution agreement will be supported by joint advertising efforts.

"With this additional sales volume, this agreement will considerably increase our market share in the Atlantic Provinces, consistent with the primary objective of SICO's Architectural Sector, to strengthen its leading position not only on a national scale, but in each of the country's major markets. This agreement is also in line with our strategic objective to promote our major national brands through target distribution channels," said Pierre Dufresne, President and Chief Executive Officer.

Profile

In business since 1937, SICO is the largest company in Canada specializing in the development, manufacture and marketing of paints, coatings and related products. In the architectural market, its primary sector, SICO distinguishes itself for its innovative, high-quality products enjoying strong brand recognition, and the scope of its distribution network, which includes more than 2,400 points of sale throughout the country. SICO also markets metal coatings, mainly for the transportation material industry, the heavy equipment and the specialized equipment industry in North America. SICO employs nearly 1,000 people in Canada, the United States and Mexico.

Source: SICO


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