Industry News

UPM Raflatac Launches High-performance Label Stocks for Craft Beverage Market

Published on 2014-10-08. Author : SpecialChem

UPM Raflatac announces the launch of a new product portfolio for the Americas craft beverage market. These high-performance label stocks are ideal for beer, wine, liquor and even non-alcoholic beverages, such as energy drinks, flavored waters and specialty sodas.

UPM Raflatac’s craft beverage products provide a graphic canvas for glass, PET and aluminium cans that helps distinguish brands while communicating a commitment to artisanship. Now, designers have access to textured, colored and metallized papers as well as ultra-clear and white films to create eye-catching, informative labels that help speed consumer purchasing decisions in this rapidly-growing segment. Additionally, these label stocks feature adhesives tailored to increase automated packaging and offer exceptional wet strength on bottles and cans.

“Companies in the craft beverage market are focused on supplying unique brands and incorporate specialized ingredients and methodology to create flavors that are truly individual,” says Daryl Northcott, Prime Business Director, Americas. “At UPM Raflatac, we want to support craft brewers by providing them with exceptional products that meet and exceed their requirements. With our new craft beverage portfolio, brand owners can be assured that the effort they have made to create their products will be perfectly matched by the label materials.”

About UPM Raflatac

UPM Raflatac is a leading global supplier of pressure sensitive labeling solutions. The company's self-adhesive label materials are used for product and information labeling across a wide range of end-uses – from pharmaceuticals and security to food and beverage applications. Each product is designed to offer excellent printability, convertibility and durability in the latest labeling machinery.

Source: UPM Raflatac

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