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Avery Dennison to Launch Aqua Opaque™ Solution for Wet Uncoated Wine Labels at Labelexpo

Published on 2015-09-16. Author : SpecialChem

OEGSTGEEST, the Netherlands -- A unique new technology from Avery Dennison has solved a longstanding problem for wine producers who want to use uncoated bottle labels. Uncoated paper facestocks, with a matt finish are a popular way of achieving a premium bottle ‘look’, but they have always had one major disadvantage: they turn grey when exposed to water. Avery Dennison is launching at Labelexpo 2015, the new Aqua Opaque™ solution resists greying and opens up new design possibilities.

Avery Dennison
Fig. 1: Avery Dennison

Andrew Crawford, vice president of marketing at Avery Dennison Materials Group Europe, said that wine producers can now be offered an uncoated paper that stays white longer, and which is suitable for neck labeling as well as the main bottle label: “Some uncoated papers provide a very valuable decoration option, but they can lose as much as 50% of their opacity in the presence of moisture when used with a conventional adhesive – and that makes the bottle label look grey, and with uneven coloring. This new approach protects uncoated papers for up to 2 hours, maintaining their opaque white appearance. It’s a particularly important option for makers of white, rosé and sparkling wines where maintaining a premium brand image in the ice bucket is essential.

”The Aqua Opaque solution doesn’t require an extra film layer or thicker paper, and it uses an emulsion adhesive to retain the highest performance levels on conventional presses. The result is a label that is no stiffer than a standard label and can be applied easily to bottle necks. Andrew Crawford said that changing to the new technology is quick and simple: “It converts in the same way as a conventional emulsion adhesive, so there is no barrier to adoption. It simply replaces an existing labeling solution.”

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. Avery Dennison’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6.3 billion in 2014.

Source: Avery Dennison


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