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Avery Dennison to Offer New Option for Can Labeling at Labelexpo 2015

Published on 2015-09-10. Author : SpecialChem

OEGSTGEEST, the Netherlands -- A new option for can labeling is being launched by Avery Dennison at Labelexpo 2015. The new AeroDress™ technology is designed for low-volume production runs and allows both late-stage differentiation and the relabeling of obsolete printed cans.

can labeling at Labelexpo
Fig. 1: Avery Dennison will offer new option for can labeling

Rob Groen in ‘t Wout, segment leader HPC & Beer and Beverage, said that the AeroDress label overcomes a number of existing obstacles and offers brand owners and converters new opportunities for can decoration: “Direct print needs high volumes, and alternatives such as roll-on-shrink-on and shrink sleeve are not compatible with printing techniques such as foils and silk screens. Our AeroDress solution offers a new approach: a viable labeling technology that covers a can completely and delivers an outstanding end result.”

Suitable for aluminum and tinplate cans, Avery Dennison’s AeroDress technology is a unique self-adhesive labeling solution that is compatible with a wide range of printing techniques including letterpress, flexo, gravure, silk screen and foils. A newly designed white filmic facestock shrinks to fit curves at the ends of a can (with a shrink ratio up to 20%), to ensure a premium brand image.

Because it is a self-adhesive labeling technology, it can be implemented easily with minor modifications to labeling machines – involving no more than the addition of hot air equipment, used to shrink the label and dress the can.

Rob Groen in ‘t Wout said that the AeroDress label has the opacity needed to cover any previous information on a can: “Obsolete cans can be relabeled with this technology, without having to compromise on shelf appeal. The benefits also extend much further. Small-scale applications can be completed quickly, and it’s great for inventory control and supply chain flexibility. The AeroDress labeling option is offered with low MOQs, short lead times and a competitive cost for applications of 20,000 units or less.”

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. Avery Dennison’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6.3 billion in 2014.

Source: Avery Dennison
 


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