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UPM Raflatac’s Wash-off Adhesive Wins Packaging Innovation and Design Award

Published on 2020-05-19. Author : SpecialChem

The UPM Raflatac RW85C PET wash-off adhesive, part of the UPM Raflatac SmartCircle™, has received recognition at the 2020 Australasian Packaging Innovation & Design Awards (PIDA). Developed in partnership with Kiwi Labels, the sustainable adhesive for cherry punnet rPET packages won brone in the 2020 Sustainable Packaging Design Special Award-Retail Pack category. The award came as a high mark of recognition for leadership in innovative, sustainable packaging.

UPM Raflatac’s Wash-off Adhesive Wins Packaging Innovation and Design Award

Sustainable Solution to Maximize Recyclability of PET Containers


The UPM Raflatac RW85C PET wash-off label adhesive is a sustainable way to maximize the recyclability of PET containers, thereby helping brand owners to achieve their sustainability targets. UPM Raflatac’s RW85C wash-off adhesive solution enhances the efficiency of the PET recycling process without requiring any changes to the existing labeling equipment.

The UPM Raflatac RW85C PET wash-off adhesive is ideal for film labeling solution and meets the needs of circular economy. The wash-off adhesive separates easily during the industrial washing process, floating away from the high-value clean PET flakes and allowing a greater yield to be recovered without contamination. The flakes can be converted into new pellets for PET packaging, reducing waste, and improving the efficiency of the plastic recycling process.

PET wash-off adhesive can help to build-in and maximize the recyclability of the packaging, thereby enhancing the brand’s value in an increasingly competitive market.


Source: UPM Raflatac
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