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Elementary Patent Mapping

SpecialChem / Edward Petrie – Apr 21, 2010

This article reviews the process of patent mapping to gain competitive intelligence. It explores how elementary patent mapping can be used to benchmark both companies and developing technologies. Using these tools, one can develop an effective business plan. An example of a rudimentary patent mapping exercise is presented using patent databases and software tools that are free via the Internet. Competitive intelligence is extremely important in developing and implementing business plans. Competitive intelligence is an ethical way of obtaining information about the behaviors and compatibilities of your competitors and the adhesives and sealants market in general. It has gained widespread use, and even if you are not doing competitive intelligence, it is very likely that your competitors are. There are many ways to develop solid competitive intelligence. Some approaches rely on information that the competitor publishes such as technical data sheets, financial reports, etc.

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