Sometimes, innovations emerge that force existing guidelines for formulating adhesives to be rethought. The principles, abilities and limitations of using styrene block copolymers (SBCs) in hot melt adhesives are well-known. But could it be possible that thinking beyond standard block copolymer architectures can provide additional capabilities to those delivered by traditional polymers and additives? SBC hot-melt adhesives rely on these copolymers' structure of rubbery mid-blocks connected by hard polystyrene end blocks that untangle and melt at raised temperatures