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Using Enabling Technologies to Make a Better Nonwoven

SpecialChem / May 4, 2005

Attention nonwovens brand owners, product managers and salespeople: take the nonwoven product that you make, market or sell, hold it up, and examine it. Think carefully about how all of its parts - be they unique fibers, layers, finishes, elastics or adhesives - work together to provide the end-user, the consumer, with a valuable, trustworthy product. That is precisely what raw materials suppliers must do everyday. This article offers nonwovens brand owners important tips on using enabling technologies to improve the performance, functionality and marketability of nonwovens. It is designed, in part, to help you think as a raw-materials supplier would. We ask you to take this leap because it will help you to: 1) Enhance your existing product offerings and innovate new ones; 2) Better understand the benefits and features of nonwovens products; 3) Better market and sell your nonwoven materials and brands. These goals are particularly important as nonwovens applications begin to compete more closely with those of traditional textiles.

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