Sustainability is an essential part of marketing strategies for sealant formulators. Sustainable sealants are those that reduce harm to the environment throughout their entire life cycle. Environmental responsibility must be exerted not only during the manufacture of raw materials but also during formulation, application, end-use, service life, and end of life disposal. Obtaining sustainable certifications allow formulators to differentiate themselves by proving that their products can meet key environmental standards. Further, building and construction contractors will often select a sealant based on its ability to meets these standards. Beyond reduction of VOCs in the formulation, there are many other pathways to sustainability. Watch this recorded webinar to learn how silane modified polymer (SMP) sealant formulations can be optimized to reach sustainability goals without diminishing properties. The experts from Elementis will share how new THIXATROL® Renewable Rheology Modifiers -- a diamide-based organic thixotrope produced from renewable raw materials (>75% bio-content) – can provide properties and benefits that can indirectly increase the sustainability of SMP sealants.
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Chris Sieto is a graduate the Pennsylvania State University and has an MBA from Lehigh University. He has over 20 years of product development and marketing experience in the paper, construction and specialty chemical markets. Since 2019 he is Market Manager for Coatings in the Americas Region for additive supplier Elementis and is based in New Jersey, U.S.A.