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Avery Dennison’s Expanded CleanFlake Portfolio Improves Adhesive’s Convertibility

Published on 2016-07-11. Author : SpecialChem

MENTOR, OHIO -- Avery Dennison has expanded its CleanFlake Portfolio in North America, adding paper facestocks and enhancing its proprietary adhesive. The portfolio now offers a total solution for converters to meet the growing need for pressure-sensitive (PS) labels that are compatible with the PET recycling process.


Expansion Adds a Selection of Paper Facestocks


Avery Dennison’s Expanded CleanFlake Portfolio
Introduced in 2012, Avery Dennison CleanFlake adhesive technology addresses an often overlooked part of recycling. Each year, an estimated 560 million PET bottles are wasted due to label materials that are incompatible with the recycling process. These bottles are recycled into lower-quality plastics, or simply deposited into landfills.

The new expansion adds a selection of paper facestocks, in addition to an expanded film facestock offering. It also improves the adhesive’s convertibility, wash-off performance and water-whitening resistance. The adhesive is now compliant with the EU’s REACH (Regulation, Evaluation, Authorization, and Restriction of Chemicals) regulation and is APEO free.

CleanFlake adhesive technology helps converters meet brand owners’ growing demand for recycled PET. It’s a demand that’s not being met with the current supply. It’s also easy to use. CleanFlake products are otherwise identical to standard PS label materials. Converters don’t need new equipment, nor do they need to conduct complex requalification processes.

“The expansion of the CleanFlake portfolio comes at a crucial time,” says Don Berger, marketing director VI/Paper at Avery Dennison. “Consumer demand for recycled PET continues to rise. Brand owners, of course, feel this pressure. So, they’re increasingly looking to converters to help them meet their recycling and carbon footprint goals while continuing to deliver products in high-quality, high-impact packaging. The CleanFlake portfolio really is a ‘total solution’ for converters looking to grow their business by responding to these dynamics.”

Avery Dennison has worked with the Association of Plastic Recyclers (APR) and its members throughout the evolution of the CleanFlake portfolio. The portfolio passes the APR Benchmark criteria as verified by third party testing. This comprehensive recycling evaluation serves as a performance assessment for labels in the plastic recycling process. Label stock that passes the test is a foundation for container decoration that provides the best possible performance in the plastic recycling processes.

“APR is pleased to collaborate with innovative label suppliers like Avery Dennison who work with consumer brands to meet their sustainability goals by helping them design their products with recyclability in mind," said John Standish, APR's Technical Director.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015.

About the Association of Plastic Recyclers

The Association of Plastic Recyclers (APR) is “The Voice of Plastics Recycling.” As the international trade association representing the plastics recycling industry, membership includes independent recycling companies of all sizes, processing numerous resins, as well as consumer product companies, equipment manufacturers, testing laboratories, organizations, and others committed to the success of plastics recycling. APR works to enhance quality and increase supply through technical resources, testing programs, design solutions, corporate training, regulatory leadership, and education programs.

Source: Avery Dennison

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