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BASF Introduces New Water-based, Acrylic PSA Technology at Labelexpo

Published on 2004-09-10. Author : SpecialChem

MOUNT OLIVE, N.J. -- BASF will unveil a new, high-performance water-based acrylic pressure sensitive adhesive (PSA) for use with graphic materials, including vinyl and polyester films typically used for decorative signage and wide-format digitally-printed images at this year's Labelexpo Americas 2004.

BASF's new product, Acronal® A 240, provides an alternative to solvent-borne acrylic PSAs without sacrificing performance characteristics. At its exhibit at Labelexpo, company representatives will also be on-hand to discuss BASF's development of adhesive products for freezer, broader performing all-temperature, and filmic label applications.

"We're very excited about our new generation of adhesives for label and graphic display applications," said Jim Tanger, Business Manager for BASF's adhesive business in North America. "Our leading technology, numerous new products and high level of service have attracted a lot of interest by adhesive coaters and compounders working on new projects."

BASF is a world leader in pressure sensitive adhesive technology. It has a strong position in the European market, and is growing its presence rapidly in North America. The company offers a range of polymer technologies, including acrylic and styrene-butadiene latex emulsions, and UV-curable acrylic hot melts. It also offers a complete line of coater-ready adhesives for PSA label and specialty applications.

On-going polymer research and development, extensive analytical capabilities, polymer and coater-ready product line expansions, continuous investments in polymer and coater-ready manufacturing facilities, and strong technical support built on a foundation of industry knowledge, demonstrate a strong commitment to helping customers to succeed.

The company's exhibit at booth number 3335 in the Donald E. Stephens Convention Center in Rosemont, Ill., will be on display from September 13-16, 2004. BASF's Tanger as well as Jim Duis, Dave Schulenberg, Rick Fisher, Pat Getty, Tom Flynn, Alan Shepard and Ouida Dyer-Bradford will be staffing the booth.

BASF – The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®
BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. We employ about 11,000 people in North America and had sales of approximately $9 billion in 2003. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world's leading chemical company. Our goal is to grow profitably and further increase the value of our company. We help our customers to be more successful through intelligent system solutions and high-quality products. BASF's portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. Through new technologies we can tap into additional market opportunities. We conduct our business in accordance with the principles of sustainable development. In 2003, BASF had sales of approximately $42 billion and over 87,000 employees worldwide.

Source: BASF


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