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HERMA Unveils Overlaminating Film for Label Printers

Published on 2014-09-25. Author : SpecialChem

Label printers have given a very enthusiastic reception to the new overlaminating film from HERMA's Self-adhesive Materials division. It provides a simple and affordable way of equipping even paper labels to withstand harsh and critical environments. "It helps to protect our labels effectively from cracking or rubbing if the application demands it. It also makes the label resistant to chemicals and the elements," says Managing Director Simon Smith of CS Labels. In view of the company's significance, his words carry weight. CS Labels, whose headquarters are in the Midlands, UK, ranks among Europe's largest digital label printers. Apart from its functional benefits, Simon also acknowledges the appealing appearance of HERMA's overlaminating film, "Aesthetically, the overlaminate adds a very high-end gloss finish, so for certain premium products and brands, it can really help to sell the client's product."

For CS labels, the appearance plays an especially critical role. The company specialises in Color-Logic technology which, thanks to special toners, can create a myriad of special, particularly metallic effects. "HERMA's overlaminate offers an excellent seal for this purpose that protects the label and lets the colours shine," insists Smith.

In service on drilling platforms too

Mission Labels, a label printer situated on the south coast of England, concentrates on conventional flexography. In its case, HERMA's overlaminating film has been instrumental in extending the product portfolio. "We were primarily a supplier of labels to manufacturing industry, but the overlaminate has enabled us to diversify into other areas, such as chemicals, automotive and cosmetics," explains Dave Humphrey, Technical Director of Mission Labels. "We now have labels in service even on drilling platforms in the inhospitable North Sea."

A further reason for the market success being enjoyed by the HERMA overlaminate is its simple processing. It is a self-wound self-adhesive film without a liner, so that no additional waste is produced during the conversion process. The roll simply feeds in from a spare unwind mandrel and overlaminates the printed media prior to die cutting. In contrast to solutions with non-self-adhesive monofilms or UV protective varnish, label printers can do without the additional coating unit for adhesive or varnish. The overlaminating film is available in both "gloss clear" and "matt clear" along with gloss polyester options.

About HERMA

Located in Filderstadt near Stuttgart (Germany), HERMA GmbH is a leading European specialist in self-adhesive technology. In the 2013 fiscal year, the HERMA Group generated sales of €261.2 million with 850 employees in its three divisions – Self-adhesive Materials, Labels and Labelling Machines. The export ratio was more than 55 %.

Source: HERMA


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