Industry News

New, Environmentally Advanced Products Create Excitement at American Coatings Show

Published on 2008-07-24. Author : SpecialChem

PHILADELPHIA -- Embracing the theme What can we make possible for you? Rohm and Haas introduced almost two dozen innovative environmentally advanced products for the architectural and industrial coatings markets at the recent American Coatings Show (ACS) in Charlotte, North Carolina. The company's dramatic booth and "tunnel of innovation" set the tone for visitors arriving to speak with Rohm and Haas technical experts about the company's latest innovative products and technologies developed to help coatings manufacturers make their businesses more successful.

"A major part of our customers' success lies in their ability to improve the performance of their coatings while meeting increasingly stringent environmental regulations," says Clare Doyle, marketing director, Architectural Coatings, North America. "The new products introduced at ACS represent our commitment to develop innovative, environmentally advanced technologies and products that help our customers prosper."

For architectural/Decorative coatings: Innovative acrylic emulsion polymers set new standards.

Five new products within the Rhoplex™ series of acrylic emulsion polymers were introduced at ACS, including low-VOC and APEO-free Rhoplex™ Multilobe 400 and Rhoplex™ AC-464 acrylic binders, which set new standards for exterior durability and adhesion. Other new Rhoplex polymer products offer a range of exceptional performance characteristics, including multi-substrate-capable Rhoplex™ VSR-50 for flat through gloss coatings, Rhoplex™ VSR-1050 for unequaled scrub resistance and washability in flat through semigloss paints, and Rhoplex™ HG-706 for unsurpassed block resistance in semigloss and gloss paints in all colors. For outstanding color retention and durability in coatings for sports surfaces such as tennis courts is new Rhoplex™ SS#4.

Also debuting at ACS for the architectural coatings market were new environmentally advanced Avanse™ ST-410 acrylic emulsion for semi-transparent deck and siding stains, and Avanse™ 412 acrylic polymer, which provides greatly improved film integrity in very high PVC formulations.

For industrial coatings: Environmentally advanced waterborne products meet the performance challenge

The five new, high-performance acrylic binders introduced by Rohm and Haas at ACS for industrial coatings applications are proof that environmentally advanced products can stand up to harsh conditions and difficult substrates. For example, new, versatile Maincote™ waterborne acrylic resins (MAINCOTE™ EC-11, MAINCOTE™ AU-28 and MAINCOTE™ HG-31) offer an excellent, low-VOC alternative to solventborne systems while helping industrial coatings manufacturers tackle performance challenges on masonry, steel and concrete substrates. High-performance Avanse™ MV-100 waterborne resin provides low VOCs and low odor, as well as excellent durability, adhesion and corrosion resistance for coatings on metal and concrete. And environmentally advanced RoShield™ 636 waterborne styrene-acrylic emulsion is formulated for use in factory-applied wood coatings and is particularly recommended for kitchen cabinets.

High-performance additives and biocides complete the picture

In addition to new products introduced specifically for the architectural and industrial markets, Rohm and Haas also debuted several coatings additives and biocides at ACS. For example, new Acrysol™ RM-895 solvent-free rheology modifier provides both enhanced viscosity stability upon the addition of colorant and improved sag resistance in paints, while Acrysol RM-3000 provides a unique rheology profile with enhanced formulating flexibility. Further, Tamol™ 945 high-solids, highly efficient pigment dispersant provides considerable economic value to coatings manufacturers. In the Rocima™ series of biocides, new introductions included products that prevent broad-spectrum microbial growth in paint while in the wet state (in the can) as well as on the dry paint film (on the wall).

"The products introduced at ACS ... and the new products still in the pipeline ... are built on Rohm and Haas's long-held leadership position in acrylic technology and high-performance products for the coatings market," says Colin Gouveia, marketing director, Functional Polymers, North America. "The innovative thinking and technical expertise we offer really do work together to make things possible for our customers."

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007.

Source: Rohm and Haas Company

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