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UPM Raflatac’s Ultra-thin PET Film Makes Recycling of Can-labels Possible

Published on 2016-10-12. Author : SpecialChem

UPM Raflatac’s PET Film Makes Recycling of Labels Possible
UPM Raflatac’s PET Film Makes
Recycling of Labels Possible
Beverage cans labeled with UPM Raflatac’s VANISH™ film can now be recycled in Europe. Novelis, one of the world’s largest recycler of aluminum cans, confirms that the thin 23-micron VANISH™ label has proven sufficiently light in order not to affect the quality of the recycled aluminum.

Ultra-thin VANISH™ PET Film Makes Impossible Possible



  • Self-adhesive labeling on beverage cans
  • Recyclability with aluminum cans
  • The opportunity for beverage brands to market small batches cost-effectively.

Cost-efficiency and flexibility for small batches



The Saimaan Juomatehdas brewery in Finland is the first company in Europe to adopt VANISH™ by launching a craft beer in labeled aluminum cans, which are integrated into a refundable deposit system for recycling. The recycling system for beverage containers in Finland is renowned as the world’s most effective. Returnable, refundable deposit cans are the most recycled container category, with a recycling rate as high as 95%.

In particular, and because direct-printed cans aren’t manufactured in small volumes, self-adhesive labeling is a necessity for canning smaller batches cost-effectively. Self-adhesive labels can also be produced quickly in comparison to directly decorated cans, enabling beverage producers to respond flexibly to consumer demand and engage in promotional activity without risking container overstocks.

VANISH™ brings Visual Presentation Benefits of Self-adhesive Label Printing Technology
VANISH™ brings Visual Presentation Benefits of Self-adhesive Label Printing Technology


“Saimaan Juomatehdas is committed to sustainability, so we wanted to come up with a canning solution for our smaller beverage batches that would match our principles. We explored different options and discovered the VANISH™ label material. Together with UPM Raflatac and Auraprint, a printing house specializing in labeling solutions, we started looking into the possibility of applying it to recyclable cans – and everything started to fall into place,” comments Jussi Laukkanen, CEO, Saimaan Juomatehdas.

Striking levels of differentiation



VANISH™ brings all the visual presentation benefits of self-adhesive label printing technology to canned beverages, especially compared to traditional direct print. Together with an impressive no-label look, new levels of product differentiation are achievable with striking decoration opportunities and premium finishes such as high-gloss and vivid coloration, fine detail and photographic imaging.

“Our end-customers in the beverage industry place high value on their product packaging. VANISH™ is an attractive and exceptionally versatile label material – and an ideal choice for companies like Saimaan Juomatehdas which strive to create high-quality products that are visually impressive,” evaluates Tuomo Wall, Director, Films, UPM Raflatac.

“VANISH™ also introduces a solution for product decoration on smaller batches of beer and other beverages in a way that’s economically viable and at the same time environmentally conscious. Brand owners in Europe now have a recycling-compatible choice for greatly enhanced product presentation that meets their own as well as UPM Raflatac’s commitment to providing sustainable solutions.”

About UPM Raflatac

UPM Raflatac is a leading global supplier of pressure sensitive labeling solutions. Its films and papers are used for product and information labeling across a wide range of end-uses – from pharmaceuticals and security to food and beverage applications.

UPM Raflatac paper and film laminates are delivered in rolls and sheets. UPM Raflatac's customers include large and small label printers who focus on roll-to-roll printing, and packaging providers. UPM Raflatac also provides sheet products for offset and screen printers in the graphics industry, which are distributed by paper merchants in Europe.
 
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Source: UPM Raflatac
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