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UPM Raflatac Launches Range of Label Stock Products for Wine Industry

Published on 2016-06-21. Author : SpecialChem

UPM Raflatac has launched a new range of label stock products designed to meet the exacting standards of the wine industry in the European market. The Ice and Ice Premium products ensure that labels maintain their original look and feel in the demanding cold and wet environments that wine bottles –particularly white and sparkling wines – are often exposed to.


UPM Raflatac - Ice and Ice Premium Products

UPM Raflatac - Ice and Ice Premium Products
Fig. 1: UPM Raflatac - Ice and Ice Premium Products


Products in the Ice range withstand temperature fluctuations, remain smoothly adhered in humid refrigerated storage, and stay free from edge-lift, bubbles, and wrinkles, even when the bottle is submerged in ice. Products in the Ice Premium range have a level of wet opacity that ensures the label materials, inks and varnishes, as well as embellishments such as embossing or foil-stamping, remain as solid and vibrant as when dry, even after four hours in an ice bucket.

“Label designers are increasingly using textured papers with visual and tactile depth to connect with consumers, but their hard work is all lost if the label turns gray when wet or on ice. Our Ice and Ice Premium products have been designed and rigorously tested to showcase wine brands at their finest. When combined with premium-quality label faces, our Ice and Ice Premium products will help label suppliers add real value to their customers’ premium brands with attractive labels that can withstand cold, wet and humid conditions”, describes Jay Betton, Labelling Solutions Manager, Wine & Spirits, Food, UPM Raflatac.

About UPM Raflatac


UPM Raflatac is a leading global supplier of pressure sensitive labeling solutions. Its films and papers are used for product and information labeling across a wide range of end-uses – from pharmaceuticals and security to food and beverage applications.

UPM Raflatac paper and film laminates are delivered in rolls and sheets. UPM Raflatac's customers include large and small label printers who focus on roll-to-roll printing, and packaging providers. UPM Raflatac also provides sheet products for offset and screen printers in the graphics industry, which are distributed by paper merchants in Europe.

Source: UPM Raflatac

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