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Avery Dennison’s New Glass Labeling Technology Boosts Recycling Yields

Published on 2015-10-07. Author : SpecialChem

OEGSTGEEST, the Netherlands -- At recently held Labelexpo Europe 2015, Avery Dennison introduced a proprietary labeling technology that allows clear separation of self-adhesive labels from glass pieces thus facilitating clean glass recycling.

Avery Dennison
Fig. 1: Avery Dennison

The removal of self-adhesive labels from one-way glass bottles can be a challenge during the glass recycling process, impacting both the quality and availability of recycled material. Avery Dennison Glass Recycling materials use a self-adhesive technology that helps to solve these challenges, whilst at the same time maintaining shelf appeal.

“Avery Dennison recognizes that post-consumer recycling is one of the key elements of sustainable packaging,” comments Vladimir Tyulpin, business development and product manager at Avery Dennison Materials Group Europe. “Brand owners are striving to make their packaging more sustainable, and to contribute to a circular economy. Such initiatives are important and they can also help businesses to differentiate from the competition, with a positive brand value perception.”

Avery Dennison Glass Recycling materials use a unique ‘switchable’ adhesive, which is engineered to facilitate easy label removal from the glass bottle surface in the glass recycling stream. This adhesive ‘switches off’ during the glass bottle recycling process, to facilitate clean separation of the label from the glass. Transitioning to the new labeling material is easy for converters and brand owners as it does not require investment in new equipment or changes to existing processes.

Significant sustainability gains

For single-use bottles, recyclable glass can be contaminated with unwanted label material – with up to 74% of the label material continuing through the recycling stream. Additionally, for every tone of glass fragments, up to 40kg can end up in landfill if not cleanly separated from the label material.

Compared to existing self-adhesive solutions, Avery Dennison Glass Recycling can enable the reduction of glass going to landfill to 1.5kg per ton (versus 40kg), and it can limit label fragment contamination to 2% of label material (versus up to 74%).

About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6.3 billion in 2014.

Source: Avery Dennison


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