The material selection platform
Adhesives Ingredients
The material selection platform
Adhesives Ingredients

Adhesive Industry Eyes Turn to Asia

SpecialChem / Jul 1, 2011

Should adhesive manufacturers prioritise selling products into sectors that are growing rapidly, even if that means that they are currently expanding from a low total level of demand? Or should they target high-value markets, even if they are more mature and growing less slowly? Employees must decide whether to go for rapid growth or a large market into both if they're at the head of a business, and further down the organisation.

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