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Is the Customer Always Right?

Edward M Petrie – Nov 21, 2002

Sometimes research becomes short sighted either due to the economic environment or to concentration on current customers. Modern R&D management seems to be at times micro-managed, not allowing for a "surprise" factor. The greatest developments in the past century were, after all, mainly by accident. In this editorial, the virtues of looking beyond the horizon are explored with a musing for the good old days of R&D.

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