Offering the right product is critical for any business – but how do organisations decide which ones to commercialize? The adhesive industry spawned one of the classic product that we never knew we needed, in the form of a certain famous movable stationery product. Those repositionable notes, as the first of their kind, reaped great rewards, an example that would seem tempting to mimic. Yet, when Specialchem4Adhesives asked its readers as to what the most important factor usually is when launching a new product, the answers shows that the adhesive industry would want to know if it already has customers even before entering a virgin market...