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Tyco International Taps Chief Representative and a Communications Director to Manage Growing Presence in China

Published on 2005-04-15. Author : SpecialChem

PEMBROKE, Bermuda -- Tyco International (NYSE: TYC; BSX: TYC) recently appointed two key hires to represent Tyco in China. The company has named Michael T. Byrnes as vice president of public affairs and president of Tyco China and Ross L. Ma as director of communications for China.

Throughout China, Tyco has nearly 28,000 employees and numerous facilities representing each of the company's five business segments including Electronics, Healthcare, Fire & Security, Engineered Products & Services and Plastics & Adhesives.

Byrnes will report to Dr. Fruzsina Harsanyi, Tyco's vice president of global public affairs, who said, "Tyco's presence in China is growing almost daily, and we are pleased to have found a professional of Michael's caliber to carry out public affairs programs that advance our strategic growth objectives in this critical market. He will make full use of his considerable skill set to further Tyco's diverse interests throughout China."

Byrnes, 59, most recently served as chief representative and vice president of China operations for Rockwell International. In this new position, Byrnes will promote and advance Tyco's multi-faceted business capabilities and diverse business interests in the growing China market. He will be based in Beijing.

Byrnes will manage government relations and public affairs at all levels in support of both corporate and local business unit goals. He will serve as Tyco's primary liaison to national, provincial and municipal Chinese government officials, coordinating the company's interests relating to trade, investment, regulatory affairs and U.S.-China relations.

Byrnes has more than two decades of direct experience in China. He served 30 years as an officer in the United States Army, rising to Major General. His experience in Asia included working as a military attache to the U.S. Consulate in Hong Kong and culminated as the U.S. defense attache at the U.S. embassy in Beijing.

Byrnes holds a Master of Arts degree in strategy and operations from the Navy War College, as well as a Master of Arts degree in Asian studies/international relations from the University of New Hampshire.

Ma reports to Charles Young, Tyco's senior vice president of marketing and communications. Prior to Tyco, Ma, 44, worked at a number of leading multi- national companies in China including Boeing, Burson Marsteller and Edelman. At Tyco, he will be responsible for leading the company's communications, branding and employee communications activities in China. He will also support the marketing communications efforts of all Tyco business segments operating there.

"We are fortunate to have a communications leader of his ability," said Young. "Ross' tremendous talent and expertise will play an integral part in our efforts to build awareness of Tyco's presence throughout China."

Ma has nearly two decades of media and communications experience in China. He was an editor and reporter at the China Daily, a national English newspaper, for seven years, where he covered a range of topics including domestic politics, business and culture. Ma was director of communications at Boeing, Burson Marsteller and Edelman in China.

Ma holds Bachelor of Arts degrees in English literature and international journalism from Shanghai International Studies University. He also earned a Master of Business Administration degree from Queensland University in Australia.

Tyco International Ltd. is a global, diversified company that provides vital products and services to customers in five business segments: Fire & Security, Electronics, Healthcare, Engineered Products & Services, and Plastics & Adhesives. With 2004 revenue of $40 billion, Tyco employs approximately 250,000 people worldwide.

Source: Tyco International Ltd.


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